![]() Then, any time someone uses a keyword or hashtag that you’ve set up your search for, it will appear in that Hootsuite stream. If you’re looking for small business owners (your target), you can set up a stream for anyone mentioning one (or all) of the following: ![]() ![]() It’s what they’re talking about that leads you to the right people to follow. And if you do, those are likely your competitors. After all, if you sell accounting software, you’re probably not going to find many profiles using the word “accounting software” in the bio. It’s sometimes a challenge to know who to follow simply based on what their social bio says. Follow People Who are Talking About the Right Things The point of this post was to show you strategies to increase the number of followers as well as build better relationships and yes, increase sales. If you use social for customer service, you can use the Assignments feature to ensure that someone responds to any ping your company receives regarding a question or complaint. If you’re not the only person using your company’s social media accounts, Hootsuite makes it easy to let multiple people access the same accounts. This helps me customize what I write about on my blog, as well as the kinds of content I share on social. The report below tells me which of my links other people are clicking on or retweeting/resharing. If you happen to be a social media consultant or work with multiple clients, you can create these pretty little reports for your clients and show them that their investment is paying off. There are more than a dozen report templates you can customize, like Twitter Engagement, Ow.ly Clicks (that’s their URL shortener), Facebook Insights, and more. That’s why I dig Hootsuite’s analytics tool. The content you share on social media is only as good as the number of people who click or share it. This is where the good stuff is, and we’ll dive into it in the next section. – Updates from a particular follower or group of followers You can create columns, or streams, with any one of the following: There’s even a feature called Auto Schedule, which permits Hootsuite to send out your update at a time that it has deemed the one most likely to get more shares and views. If you’re busy like me, this is a lifesaver, as you can spend 15 minutes at a time scheduling updates for a few days - or even weeks - and then get back to running your business. Rather than logging in every time you want to post something on a social site, you can schedule it in advance. ![]() Everything you need to see is right there, in Hootsuite. It keeps you from having to visit each social site to post updates. – More than one social network (so Twitter, G+, and Facebook)įor more businesses, the former isn’t necessary, unless perhaps you have a personal Twitter account and one for your business. – More than one profile under the same site (so 3 Twitter profiles) When I say “multiple,” I mean two things: It can be overwhelming if you start using Hootsuite and don’t know where to focus your attentions, so let’s look at my favorite features.Ībility to Manage Multiple Social Profiles Ready to rock? What Hootsuite is Good For But today I’m going to share some tips and techniques to use Hootsuite to effectively gain more followers and increase your social media results. I think the first platform that had these functions that I used was TweetDeck, which was purchased by Twitter in 2011. Then software developers wised up: what if they could invent a platform where users could manage multiple social media profiles from one place? Where they could even schedule posts to go live later so they wouldn’t have to manage it all day long? After all, who had all day to share content and see what others were saying? Needless to say, it was a lot to juggle. Small businesses were quick to toss social media out the window. Many people pared down the number of social tools they used simply because they didn’t have time to manage all those platforms. In the beginning of time (at least social media time), one had to log into every network to post something or view what her friends were posting. If you haven’t given Hootsuite a try, I suggest you check it out. It’s got a lot of features that take the headache out of social media for me. I’ve tried many of these tools, but the one I keep coming back to is Hootsuite. Phot credit: Thomas HawkIt seems like every day, there are more social media tools out there designed to make your work in managing your Twitter, Facebook, LinkedIn, Google +, et al, a bit easier.
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